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Customer Persona: The Complete Checklist

Define exactly who you sell to

Demographics

  1. Age range and gender
  2. Location and language
  3. Job title and income level
  4. … +2 more items in the full checklist

Psychographics

  1. … +2 more items in the full checklist

Application

  1. … +2 more items in the full checklist
🔒 The full checklist has 15 items — including sections you haven't seen yet

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All 30 checklists:

Business Idea ValidationStartup LaunchMarket ResearchWebsite LaunchWebsite Conversion AuditSEO BasicsSocial Media LaunchEmail Marketing SetupCold Email OutreachPricing StrategySales FunnelSales Call ScriptCustomer Service StandardsHiring First EmployeeContractor ManagementBookkeeping SetupCash Flow ManagementInvoice & Payment CollectionMonthly Business ReviewCrisis ManagementProduct LaunchCustomer Feedback LoopGrowth & ScalingPersonal Productivity (Founder)Partnerships & ReferralsExit ReadinessRemote Team ManagementContent CalendarCustomer Retention