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Website Conversion Audit: The Complete Checklist

Find leaks in your funnel

First Impression

  1. Can a stranger tell what you sell in 5 seconds?
  2. Headline states benefit, not just company name
  3. Primary CTA visible without scrolling
  4. … +2 more items in the full checklist

Trust

  1. … +2 more items in the full checklist

Friction

  1. … +2 more items in the full checklist
🔒 The full checklist has 15 items — including sections you haven't seen yet

This is a free preview (5 of 30). The complete printable version — with every section, every item, print-ready PDF — is inside the 30 Business Checklists bundle. Work through all six business areas: launch, marketing, sales, team, money, scale.

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All 30 checklists:

Business Idea ValidationStartup LaunchMarket ResearchWebsite LaunchSEO BasicsSocial Media LaunchEmail Marketing SetupCold Email OutreachCustomer PersonaPricing StrategySales FunnelSales Call ScriptCustomer Service StandardsHiring First EmployeeContractor ManagementBookkeeping SetupCash Flow ManagementInvoice & Payment CollectionMonthly Business ReviewCrisis ManagementProduct LaunchCustomer Feedback LoopGrowth & ScalingPersonal Productivity (Founder)Partnerships & ReferralsExit ReadinessRemote Team ManagementContent CalendarCustomer Retention